But until now, there are still a few companies that use social media as an effective and efficient tools to communicate. It emerged at the launch of the book Social Media Landscape in Indonesia 2012 in @ america Pacific Place, Wednesday, February 6, 2013.
@ Bangwinissimo on the occasion said that at present the company must be prepared to change the way it communicates. Because according to him, can be used for social media marketing, public relations, customer services, sales and to build community and others.
Some fear that emerged include the use of social media by employees. Abang Edwin SA explained that fear of them leaking company information, dependent on the good name of the company employees, and employee behavior that could be detrimental to the good name of the company.
To avoid this, the man who is also a Social Media Consultant and Online Business Advisor recommends for companies to create internal policies and make social media guidelines.
"In addition to the company's employees get up confidence by giving them the confidence to bersocial media for the company," said Edwin.
The second fear is flooding feedback. With the entry of the company into social media means it will get a lot of input from the user. And this is much better than nothing.
The third fear is when operating the social media itself. Because each tool or medium has a different character with the other tools. If you do not understand it well, the communication will not be going well.
Then the man who had a blog at http://bangwin.net gives examples of successful electronic stores in the United States: Best Buy that have a twitter account @ twelpforce. Twitter account is managed by 3000 Best Buy employees are free to share content about the products and services Best Buy without fear of making mistakes.
And the result is account @ twelforce accelerated coverage many times. What about companies in Indonesia? Are you ready employees become "brand ambassadors" of employment? (KW)
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